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July 3, 2008
A shockingly bad movie
The new Will Smith movie “Hancock” is the only major studio release to open during the July 4 weekend, so the box-office figures on Sunday should be strong.
Word of mouth has got to be deadly, however; this is one of the worst summer movie star vehicles since Arnold Schwazenegger’s “Last Action Hero” in 1993. That turkey had a decent opening weekend, too, but the star’s reputation took a big hit — Schwarzenegger was no longer the sure thing he represented during the previous decade.
The pressure on big box-office stars to deliver is intense. The bigger they get, the bigger the budgets become, and record-breaking grosses are expected for every movie.
Years ago, Meryl Streep gave a speech where she complained about the huge discrepancy between the star salaries paid to men and women. She had already won two Oscars by that point, but was earning a pittance compared to male counterparts such as Kevin Costner and Harrison Ford.
Streep had a point, but perhaps her lower salaries and her continuing willingness to take chances on low-budget movies (such as "A Prairie Home Companion") are responsible for the actress still being a prestigious in-demand performer, while many of her 1980s and 1990s male peers have faded out. The terrific performer has the starring role in “Mamma Mia!” opening July 18 and will be seen in the film version of the Pulitzer Prize-winning play “Doubt” late this year or early in 2009.
Will Smith has been a money-in-the-bank star for more than a decade now — can you believe “Independence Day” opened 12 years ago this weekend? — but he appears to be losing his edge and his knack for finding good material.
“Hancock” is a messy, nasty piece of work that is poorly made to boot — it’s distressing to see a major talent misuse his gifts this way. And I don’t think audiences will keep Will Smith at the top of the movie star heap if he keeps making duds like this one.
Posted by Joe on July 3, 2008 1:54 PM

