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July 18, 2006
Low Eggs-pectations
There are days when I am ashamed to be a TV fan. I recently had one of those days. It was this week, when I learned that CBS Marketing Group planned to promote its new lineup by inscribing network logos and slogans on laser-coated eggs.
Yes, that's right -- eggs. Like the kind you eat.
Apparently, CBS will emblazon 35 million eggs with pithy, punny little slogans.
Here are some examples:
-- "CBS Mondays: Funny Side Up"
-- "CBS Mondays: Leave the Yolks to Us"
-- "CSI: Crack the Case on CBS"
-- "The Amazing Race: Scramble to Win on CBS"...
Ok, I can't go on anymore. I'm embarrassed. I'm embarrassed for myself. I'm embarrassed for CBS.
Heck, I'm embarrassed for the chickens that laid these eggs. Ok, I realize that networks have work hard to win viewers. I just don't think they're going to endear themselves to potential audiences by pasting adds for "How I Met Your Mother" on breakfast foods.
I could go on and on about why I think this is stupid, but I'd rather leave you with these succint words from my co-worker, who had this to say when I told him of the new campaign:
"Boooo! Booo!"
Boo indeed, CBS. Boo indeed.
Posted by amanda on July 18, 2006 5:06 PM
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